Blue Ocean Strategy in recruitment!!

For sure, most of us would have a basic idea of what blue ocean strategy is all about... a glimpse of http://www.blueoceanstrategy.com/ or even better going through the semimal work by Chan Kinn and Renee would enlighten about this amazing concept which many organisations are benefiting from! In a nutshell, it is to look beyond the obvious in terms of the market for the product or service. It means chartering in unentered terrain and creating an entirely new market, than competing with all those in the conventional space.

Come to think of recruitment, and I am sure, most of our fraternity would love to have a Blue ocean strategy solution to our pains in recruitment! Just to put it simply, how many times do we look beyond the obvious when we source for skills... and how different are we from all those who do the same thing! and yet, we expect hiring results to be different by doing the same thing over and over again!

Blue ocean in recruitment would be easy if we look at options which are easy but no obvious..... I remember reading a co-blogger stating that for a pharma company that wanted skilled sales people, they ran out of options and finally thought-out of the box and sold the idea to the client that they ought to look at qualified bio-tech freshers who can be trained in sales.... Well I guess that is a brilliant Blue Ocean!

The ability to look beyond the obvious targets/markets/spaces while recruiting is what will make us all win in the coming days - its' so even now - and thats where we need an understading of what Blue Ocean strategy is all about....!!

Let a 1000 Blue ocean thoughts bloom all over!!